What immediate action should you take for severe bleeding?

The immediate action to take for severe bleeding involves applying direct pressure to the wound and elevating the affected area, if possible. This approach is crucial because applying direct pressure helps reduce blood flow from the site of the injury, which is essential in controlling the bleeding. Elevation further assists in reducing the blood's gravitational pull toward the wounded area, thereby minimizing the amount of blood lost and allowing the body's natural clotting process to take effect.

This method is both effective and safe in most situations where severe bleeding is present. It allows for immediate intervention while awaiting further medical assistance, which is critical in emergencies. The combination of direct pressure and elevation is a fundamental principle in first aid that helps stabilize the victim until more advanced care can be given.

Other options, such as applying ice or simply cleaning the wound, may not provide the necessary urgency required in treating severe bleeding effectively. Using a tourniquet is typically reserved for situations where bleeding cannot be controlled by direct pressure alone and should be applied with caution and proper training.